Sales support is bolted on
An engineer pulled off delivery for a call, or a founder fielding architecture questions between meetings, instead of one dedicated seat with full context on your product and pipeline.
Bad-fit deals aren't disqualified early
Technical feasibility and integration lift never get assessed before a contract goes out, so bad-fit deals make it through to delivery.
No ROI story to justify the spend
No denial-reduction or cost-savings narrative to help the buyer get budget and procurement approval, so the deal stalls on justification, not fit.
Delivery hand-off drops context
What's been promised, the champions, the deadlines, the risks — none of it makes it to the delivery team in writing.
I sit on technical calls before any contract goes out: assessing integration feasibility, building the ROI and denial-reduction narrative, and handing delivery a lightweight design doc to build from.
I model delivery timelines, costs, and custom integration pricing so the quote holds up.
I document what's been promised, the champions, the deadlines, and the risks, so delivery isn't reconstructing the deal from memory.